“Ratianolising” is the word used in the most wrong way. The word normally describes inventing post-hoc reasons for some decision or behavior.
“Negotiating” is a big list of aphorisms which pull in different directions. Some of the advice sounds like amateurish art-of-the-deal tips which encourage you to extract as many concessions as you can from the other side. Some of the advice pulls in the opposite direction. And then, to mix everything up, the advice to compromise and meet half-way rears its ugly head.
The more I read in this article, the worse my opinion gets. I’m stopping.
:-(