They're good for active cooling phone holders, maybe a chilling cupholder or stuff like that. Novelty items where you have USB power and want to cool something maybe 10-20 degrees below ambient and can have a heatsink/fan on the hot side. You can stack them for a bigger delta T, but the efficiency drops even more, and you end up needing to use increasingly smaller modules on the cold side, so only good if you need to get something small and well-insulted down to very cold temps, not active cooling.