It seems like the EU courts need to be involved in this case. Limiting internet to millions of people to make some people rich also flies too close to an human right violation in 2025 so maybe even ECHR can be involved.
If it were actually enforced, none of the major sports leagues or media ownership firms would hold any copyrights or trademarks anymore.
Right now the EU is for regulation and total control.
I know when eSNI / ECH came out, Cloudflare at least made a point of taking about plans to use it to frustrate targeted blocks in hopes that governments would be unwilling to respond by escalating to blanket IP blocks.
Of course, LL could still give them hell in court even on false grounds (and maybe even win anyway, given the case detailed in the root comment). And in any case there's simply no commercial reason why they would stick their neck out in the first place