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Why would manufacturing cost come into play? Isn't it a given that a company will charge as much as they can get away with charging? Cost of labor and material I understood to only matter at the absolute bottom of a highly commoditized market e.g., bolts or capacitors or whatever. This is the only consumer ultrasonic knife (as far as I know) so they can charge whatever.

Eh, it's pretty clear this price point isn't driven by manufacturing. It's driven by being a bespoke item with tons of R&D costs that need to be recouped.

If this turns into a significant market, I'm sure the cost will plummet.

This episode of the Search Engine podcast goes into detail about that:

* https://podcasts.apple.com/us/podcast/the-puzzle-of-the-all-...

Did you mean the Search Engine podcast..?

I did. Thanks for the correction.

Is it that they cannot sell it for cheaper or that this price will maximize profits?