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Yes.

If this was a case that Morgan and Morgan expected to win they would not have withdrawn the ad.

That they did indicates that they don't even believe their own claims.

OTOH, making a bunch of noise about the case gets the ad and their product seen by a different demographic than paying for the ad to be placed wherever they would have. IMHO, this is an alternate marketing campaign, costs go to the courts instead of broadcasters. There's some public benefit if the case generates precedent, so that's nice that they want to spend their ad budget on this.

In law, isn't the process the punishment frequently? What if they're just expecting Disney to drain their coffers with frivolous legal work? Isn't that a reasonable response then?

It prevents Disney from being able to file TRO or preliminary injunction preventing the commercial from being aired (and protected M&M from having to spend resources fighting that, which will do nothing to actually determine the overall outcome of the case).

Skeptical that gamblor is an attorney, they certainly do not seem to know what they are talking about.

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