Speaking of Apple website updates, I am surprised that they have never offered a responsive design for their apple.com site where you buy iPhones and iPads. Every app they make is designed differently for the phone or the iPad, but not the website.
It's just that downloading a bulky app for something you'll use infrequently is a crappy way to to business.
That said, perhaps they could integrate the two a bit better.
It's ludicrously shortsighted, you'd actually think they'd want to make it easy for people with competitor products to buy from Apple not harder!