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And also for fans of: Tl;dr =D

<shameless self promotion> I gave a talk about "Designing Interactions that Help Customers in Decision Making" last year at EuroIA: http://www.hyperlabs.net/ergonomia/presentazioni/euroia11/

Document fails on Android :(

I assume all commercial applications of this work would "help" consumers spend more, and this add another layer of cruft to decode when shopping.