Live Nation had been engaging in a venue refit programme to make a higher percentage of venue seating - 40% or so - ‘premium’ seating where they can charge far higher rates.
As someone in this thread pointed out the biggest problem with tickets is that (at the top end) musicians certainly but sports teams also sell tickets far below market rates.
It’s a catch 22: if you are a sports team and only sell $1000 tickets you might sell out the show but you alienate your core base who buy lots of other stuff like shirts and caps and beer. If you’re only selling to VIPs you slowly kill what makes your team valuable.
For music it’s harder: for superstar artists you could almost certainly sell out a stadium at crazy prices. But the fans are going to feel gouged and are going to be very vocal and for a lot of musicians that is a red line. There’s been a lot of controversy recently over airline style ‘dynamic’ demand-driven pricing for concerts, and a lot of big name artists have come out against it.
Again, it kills the golden goose. Better to have fans who will pay $100 a ticket every time you tour for the next 20 years whether you are fashionable or not than sell out three years for $1000 a ticket to people who won’t want to buy if you’re not the hot thing.
That core base is also the taxpayers that fund your next stadium. If you get too greedy you'll be paying for it out of pocket.
There are plenty of local concerts and events that are like $15 cover and significantly more fun.
For major arena shows, face price floor seats can easily run $500+, going up to $1000+ for the first rows. Even lower level bowl seats can run you that much for front row.
And that's if you managed to get scalpers to them during the original sale. Resale can commonly range as high as 200% - 500% of face price.
For example, for Nine Inch Nails' recent arena tour, face price for pit tickets (GA floor) were around $150-$200, depending on the city. But they were nearly impossible to get, so most fans ended up having getting them on resale, where prices of $300 - $400 dollars were common. You can wait for tickets to drop the day of the show but that doesn't always happen. I know someone who ended up paying $800 for a pit ticket on the day of the show after they shot up to over $1200 at one point.
It is frankly completely out of control.