For whatever reason, the Berkeley campus maps[1] have East at the top. And, for whatever reason, it always felt natural—probably because it matches the terrain (East is up-hill).

It's still surprising how much that has colored my mental orientation in Berkeley even 15 years later. I now consciously know to correct for it, but still think of campus "oriented" in that direction. For years I had to really think about it to remember that up-hill was not, in fact, North.

[1]: https://www.berkeley.edu/wp-content/uploads/2025/06/campus-m...

[1]: https://www.berkeley.edu/wp-content/uploads/2025/06/campus-m...