The articles are not necessarily written for a software engineering audience. Going through the lambda calculus would be a necessary prerequisite for the part he actually wants to tell you about at the end.
Especially for physicists and mathematicians who primarily study things other than computation.
If you found the visualizations pointless, then you aren't the intended audience.
This is a straightforward continuation of his existing research into computation, which started with cellular automata.
If you're reading a Wolfram blog, then you're in part coming for the pretty pictures.
> The probably invented term "ruliology" is not even explained anywhere.
The "ruliad" is what he calls the "space of all possible rules" where a rule is like a program that dictates the next state of the system.
The ruliad is one of the few rigorous approaches to answering why the laws of physics are the way they are.
Stephen's theory is something like "every possible rule for evolving the system is in fact happening, and we are likely to be observing phenomenon that are convergent among more than one rule".
His physics project is a good example of what real physics looks like outside of academia.
Stephen is financially independent. He can research whatever he wants and doesn't have to worry about tenure, or sucking up to department heads or people with grant money.
Even so, he's not a crank, other physicists understand and engage with what he's doing, and all the math involved is very real.