It's a cute "how do I reach these kids?" idea -- find what they like and explain the concepts with custom-tailored analogues.

I don't think the failure mode here is really "7th graders will see through the superficiality of this really quick". I think the failure mode here will be:

> Explain computer science basics for a 7th grader interested in poop and butt-sniffing

Although who knows... maybe this will unleash a generation of memes of the likes we have never seen before. And if the side-effect is more people are at least conversant in more topics, well, maybe that's not a failure mode at all