Tesla did it to be different, futuristic, and to show off. Then plenty of other electric vehicle manufacturers copied. Even ignoring the safety issues, these things had reliability problems since almost inception and could be frozen shut in the winter.
Between the door handles, removing the turn signal stalk, removing the wiper stalk, non-round non-drive-by-wire wheel, and now putting the shifter in the ceiling, Tesla has made a lot of unforced errors to try to stand out.