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For me as a german speaker it is kind of humoruous that they called it that way. I guess similar to Yahoo for english speakers.

Anyway, I'm still using that site for my electronic purchases. It reminds me of a past, more likable internet (before social media).

The domain was a gift by the founders of inode (former Austrian ISP) and the website grew pretty fast after the brand change in 1999.

But it curiously turned out that while Austrians mostly like the name (notable exeptions were delusional marketing people of "premium brands" considering advertising on the site), Germans are really not so fond of it. Cultural differences, I suppose.

I think it mostly hasn’t aged well. Idk, seems like a relict of an era when people couldn’t have foreseen how language and the internet have evolved. This kind if vulgarity was en vogue in marketing once, kinda boomer stuff.

Also, I wasn’t aware it's Austrian, or I wouldn’t have made the Goethe remark. Thanks for the background info!

I'm not a native speaker but I like the name.