Which makes you wonder about Ray-Ban. Are they aware that their involvement with Meta risks hurting their brand? Those of us who are critical of Meta might be niche enough that it doesn't matter, but they must have factored that in.
The (literally) billions of people around the world using Facebook and Instagram don't care.
Also, you're right about the niche. A lot of 'normal' people probably don't even have a clue that Meta and Facebook are the same thing.
The rest of the brands are either luxury or fairly unknown brands. Picking a smaller brand would automatically flop the product and going with e.g. Burberry could limit sales or the risk to the brand would be to high.