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Like Amazon or Patagonia

It's called appelomancy. Comes from "appelication".

-Sent from my expecting someone to fly the Condor from Mysterious Cities of Gold into a datacenter

For whom is this a problem?

Isn't this undisguised cultural appropriation? They are using it to try distance themselves from the already crowded Taiwanese and Chinese industry, but seem to hold no ties to South America other than probably indirect mining.

I guess they felt they ran out of names to use, but it'd be cool to honour cultures beyond just stealing their names and symbols.

As long as it isn't misappropriated, who cares? Countless companies in the Americas benefit from selling bubble tea, and now a Taiwanese company gets to benefit from a naming scheme.

Neither exchange harms the other party, instead we all benefit from sharing our cultures. It's not like they're growing cherimoyas in Taiwan and trying to pass them off as Chilean grown, or anything fraudulent like that.