"better" is subjective. Competitors might offer advantages in a narrow scope, but clearly as an overall package, consumers think the Apple product is best since they choose to buy them over the alternatives.
You are absolutely right. The average consumer is super smart. Has great taste. Definitely knows what's best.
Sells like a Toyota for the price of a Rolls Royce, kind of a win to me? And with a much better brand than Google or Facebook.