It just baffles me that people think they can say things that "turn up the heat" or "endorse the furtherance of current trends" and not expect some part of system (including big companies that more or less operate at the pleasure of regulators/government) to turn right back around and attack them.
I'm not saying I expect everyone to be as jaded as me, but know where your pay comes from.
Edit: Looks like Kimmel didn't say anything specific endorsing it and my last sentence was accurate more than I wanted it to be.