IPhone 5 Price Breakdown (UK Only)
docs.google.com
docs.google.com
It's Apple's form of price discrimination. Everyone else does get away with price discrimination in one form or another. Apple uses a simple and straightforward type which I think is a positive thing, even though it ends up connecting significant price changes to small component changes.
Also if you look at the % more you pay over 2 years for more GBs, it isn't that bad since the contract price is way higher than the phone or GB upgrade prices. (Even looking at the unsubsidized phone prices, the increased cost for more GBs is a lower %. Subsidizing each phone model for the same approx $450 in the US makes the GB upgrade price differences seem larger).
Personally, I wish that I could have unlimited data and text messaging and then pay a certain cent amount per minute I talk. I very, very sparingly use my phone to call people. I probably use 30 minutes per month, at most.
I'm with Vodaphone and I pay £36 per month for: "Your Plan comes with 300 minutes, unlimited texts, 500MB mobile internet and 2GB BT Openzone Wi-Fi" and I can't find any limited plans or information on a supposed limit on "unlimited".
Edit: aha! Found it, on the far right they clarify that 10,000 = unlimited.
So, for a fair comparison, double the minutes/texts on UK plans.
You should also bear in mind that no-one actually has unlimited texts. You'll get clobbered by 'fair use' limitations long before you reach anything really high.
I pay £15/month (O2 PAYG) and take the £6/month 512Mb data bolt on, leaving £9 of call credit left. That gives me free O2<->O2 calls and texts as well which is great as I don't know anyone who is not on o2. I usually use £2-3 of my call credit calling land lines. My phone balance is currently £85 - nearly the value of the handset.
My handset is a Lumia 710 which cost me £129 on O2[1] and my TCO is £244.50 a year over two years and I have £85 of call credit left a year to play with...
So that is approximately 85 hours of calls, 2500 text messages, 512Mb of data for £15/month. The handset over 2 years is £5.75 a month so all for £25.75 with NO CONTRACT DEPEDENCY.
The only thing I had to do was cut my SIM down to a microSIM one which was easy with a metal ruler and craft knife.
If anyone can do better, I'd love to know.
[1] http://www.carphonewarehouse.com/buy/NOKIA_LUMIA_710_O2PYG_W... (now £115)
[0]http://www.gizmodo.co.uk/2012/09/you-cant-just-cut-down-your...
(View > Freeze rows/Freeze columns)
As a side-note: I'm unsure about whether 3 will have their LTE supported as the article [0] is ambiguous about the 1800MHz spectrum EE sold to 3.
[0]http://thenextweb.com/apple/2012/09/12/apples-iphone-5-will-...
I'm actually in the process of switching to 3's £12.90/month 1 month rolling contract[1] as they actually have the nano sims, though none of their plans have been included in the spreadsheet.
[0]http://community.giffgaff.com/t5/Contribute-Innovation-Promo...
[1]http://store.three.co.uk/view/searchTariff?deviceType=SIM_ON...
Which is a shame because between Voda (work phone), O2 (previous long term customer) and Three (past 2 years), Three wins hands down, previously O2 seemed the best - to me anyway.
Cheap as chips too, £15/mo PAYG, unlimited data, 300 mins, 3000 sms. Can reduce to £10/mo with a 12 month contract but that also caps the data. They're tethering friendly too.