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Why have I never heard this idea, you're a genius. Can we ship this next week?

This current approach is a net negative, but the TLD idea actually makes sense to me.

And as long as kids don't know about DNS, it might even work.

Meh can be implemented at many different levels.

Well, in this scenario the user isn't supposed to have access to the (DNS) configuration. But one could still enter a raw IP address in the browser - e.g. a friend who has an unlocked device could ping the site to get it. But if one accesses a website by IP, since the links and the Ajax often need DNS resolution (CDNs etc.), the content will probably be blocked for the most part.

Like copy protection, the scheme is probably not entirely waterproof, but it can nonetheless act as a deterrent.

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