I'll go in the other direction. With a few exceptions, it is unfortunately true that "a business" isn't just "a way to make money," it's VERY OFTEN "the only reasonable way to accomplish a big-ish goal involving multiple people."
I say this as someone who started a business incidentally, my father had a big project that he and I loved the idea of, and I knew I could put together a good team to do the web part of it, and so I did. Money was NOT the primary motivator.
Edit: worker owned coops don’t have this issue because they are definitionally managed from the bottom up.
Additional edit: the “you” in my post is doing heavy lifting I mean both the post I replied to and the one directly above it.
The motivation for starting a project/business is very rarely going to be the priority for said business’s survival if it reaches a large enough audience.
That’s just an inevitability of scale — the larger the audience, the harder to focus on one member of said audience and the less any one single member of said audience matters.