You live in a village in Pakistan, working fields for more or less a feudal landlord. Work is hard, long and for relatively little pay. You can't read or write, so have little prospects for a career change apart from other forms of manual labour. You have to support your own family, along with any elderly or sick relatives. In most cases you probably blow some of your wage on drink/gambling.
Once in a while a group comes through your village. They offer free food (a bit like a soup kitchen), spiritual guidance, and in some cases community health services. If you sign up for membership they promise to put your sons through school and pay for healthcare of any ageing/poorly relatives. If you're in a lot of debt or in any other sort of trouble, they promise to handle these things for you if you commit to them. They call themselves the Pakistani Taliban.