They use supermarket loyalty cards to save $0.25 on a gallon of milk. They install tracker apps to save money on gas. People don't care.
I often find that people just reflexively assume that data collection about their habits is inherently a net negative, rather than laying out the cost benefit analysis.
Alone? Not much. It's about aggregating as many data points as possible. Your grocery is just one of those.
https://www.consumerreports.org/electronics/personal-informa...
Ironic that you mention algorithmic renting fixing: a single digit percentage of the rental market actually used RealPage. And when cities banned it, rents were unchanged. The evidence of rent fixing is largely absent.
I would argue that the vast majority of people are unable to fairly evaluate this tradeoff due to the intentional lack of transparency in what is collected, how it is used, and who it gets shared with (and how they use it).
many "Hacker News types" happily work for FAANGs, see little to nothing wrong with the social ills their labor causes, and benefit handsomely from it... and would benefit little from acknowledging that or working to change those conditions (or their employment situation).
https://www.sfgate.com/sf-culture/article/facebook-movie-soc...