Assertion #1

> And the secondary market is more expensive.

Assertion #2

> New cars require less maintenance and usually come with 1-3 years of warranty.

The more people who purchase because of Assertion #2, the less true Assertion #1 is going to be.

So, yeah, as someone who has only twice purchased new (and regretted the financial hit both times), I actually am in favour of convincing more and more people to strain their finances to buy new, knowing that a lower demand in the secondary market means lower prices for me for the same used car.

If more people purchased within their means and bought secondary, I'd be paying a lot more each time I bought a car.