A story I heard: the boxes of cake mix initially didn’t require eggs. Apparently housewives at the time hated them, because it made them feel sort of worthless, so the recipe was re-engineered to require a minimal amount of fresh ingredients; then they were a huge hit.
[edit] oh, this story is repeated in a Youtube vid someone else here posted: https://youtu.be/CZDFwqHkPec?feature=shared