Possibly you have more remunerative things to do with your time, like writing code for your startup or grinding Leetcode for your Meta interview, which plausibly have higher expected value than US$90/hour. But many people don't. For them, buying Krusteaz is the same kind of self-destructive choice as smoking a cigarette or drinking a Coke.
Myself, I haven't made pancakes in a while, but at some point I switched from Krusteaz to just mixing the ingredients from scratch on the spot.