I haven’t seen a company convincingly demonstrate that this affects them at all. Lots of fluff but nothing compelling. But I have seen many examples by individuals, including myself.
For years I’ve loved poking at video game dev for fun. The main problem has always been art assets. I’m terrible at art and I have a budget of about $0. So I get asset packs off Itch.io and they generally drive the direction of my games because I get what I get (and I don’t get upset). But that’s changed dramatically this year. I’ll spend an hour working through graphics design and generation and then I’ll have what I need. I tweak as I go. So now I can have assets for whatever game I’m thinking of.
Mind you this is barrier to entry. These are shovelware quality assets and I’m not running a business. But now I’m some guy on the internet who can fulfil a hobby of his and develop a skill. Who knows, maybe one day I’ll hit a goldmine idea and commit some real money to it and get a real artist to help!
It reminds me of what GarageBand or iMovie and YouTube and such did for making music and videos so accessible to people who didn’t go to school for any of that, let alone owned complex equipment or expensive licenses to Adobe Thisandthat.