Fall, or Dodge in hell, by Neil Stephenson has a take on this.

The internet is flooded with slop and rage-bait on purpose. So filled as to be unusable, like a firehose of shit. So in there comes a role if "editor" whose job it is (you pay them) to only give you, well not even what's "true", rather what reflects your world view. So which editor you have becomes a factor in how you live, where your educated, your status.

It will be interesting to see if something as explicit as editors arise.

I will say this, if you stay off Facebook and some of the other big social sites for a while, it is like a madhouse when you glance back