The same problems people
cite wrt social media are the same issues that have been cited for decades regarding living in a dense urban area vs a less populated one, but nevertheless people still overwhelmingly live in urban areas.
Triple that for families with small kids.
Also it doesn't have to be proper wilderness, thats only for few - ie our village has 2k people, kindergarten and school for kids up to 14 years, shops, 3 restaurants, football stadium, doctor and dentist and so on. Small city 5 mins drive, bigger 10, metropolis 20 mins drive. And just next to big wild forest and natural reserve from one side that continues up the hills 1km higher than where we are, and 15km stretch of vineyards from another. Almost ideal compromise for us, just me sucking up the 1h office commute 2x a week (for now).
If you restrict the classification to urban vs. rural, then yes, people overwhelmingly live in urban areas, something like 80% to 20% according to the census.
If you add in suburban, it changes. There's no authoritative definition of the term, but there was a Pew Research Center poll that asked people to describe the community they live in and the response was 25% urban, 43% suburban, and 30% rural. (And I guess 2% something else?)