> Netflix has more than doubled the number of people watching its ad-supported tier over the last year. At its upfront presentation for advertisers on Wednesday, the company revealed that the $7.99 per month plan now reaches more than 94 million users around the world each month – a big increase from the 40 million it reported in May 2024 and the 70 million it revealed last November.
1/3 of Netflix users (the market) prefer ads over paying to avoid them.
I don't think the difference for a 12yo is $7.99 for standard with ads vs $17.99 for standard.
It's $0 vs any non-zero dollar amount.
My wife and mother love ads, they are always on the hunt for the latest good deals and love discount shopping. When I tried to remove the ads on their computers or in the postal mail, they protested. I think they are far more representative of the general population.
People have different preferences ¯\_(ツ)_/¯
It's the "pay but still get ads" thing that gets me, but I guess some people just want to pay the bare minimum.