When ChatGPT launched, Palantir's stock started climbing by selling its "AI platform".
The cycle follows a marketing funnel: AIDA - awareness, interest, decision, action. https://www.smartinsights.com/traffic-building-strategy/offe...
FUD: Awareness and interest (AI) - at the initial stages, doomer marketing by big tech to government about its dangers and regulations
https://en.wikipedia.org/wiki/Fear,_uncertainty,_and_doubt
FOMO: Decision and action (DA) - After selling, it is all about investing in infrastructure and adopting the technology
https://en.wikipedia.org/wiki/Fear_of_missing_out
Sentiment shift: https://news.ycombinator.com/item?id=44870777