Jokes aside, I suppose it's novel in the sense that it can be achieved with artificial _blue_ light.
My understanding was that it was various forms of UV from the sun that caused "bleaching", whereas the paper points out that it is not UV in this case, and in fact, the UV can cause additional staining.
EDIT: Edited for grammar.
Take a color that is maximally absorbed by the stain and thus get the most energy into it without affecting too much else.
I wonder if that would work with other colors as well.
Presumably it wouldn't work on black without fading the garment, but given how we've seen things fade in shop windows, I wonder if there's some novel applications for removing other types of intentional "stains" like ink, or paint, and particularly if they're under/behind a surface like a clear-coat or glass or something else that prevents physical access.
The thing about the sun is, you get no light when there's no sun, and some countries don't even get daylight for several months of the year!
But this paper taught me something I had no idea about as a 33 year old. Also in the comment chain someone mentioned/brought up using peroxide/sunlight to clear up old yellowed plastics which is....monumental to some of my projects :)
ty, too much coffee this morning
445nm light isn't ionizing at any brightness, and shouldn't be catalyzing oxidation. Didn't look at it in detail but what is their claim on mechanism?