Mathematics did invent game theory, so in that way it simply takes more math to do math which isn't good
Everybody in the field cite that paper going forward, giving it a massive impact factor, making impact factor useless. Do this occasionally, randomly, do it in niche sub fields, everybody who goes to a conference put their name on the paper “we had a nice time at <conference> this year.”
I mean, it is something everybody hates, right? There’s no point in preserving it.