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My (limited) knowledge of him was mainly from reading the traditional US media, not from social media… I swear I’d read some article about him in the NY Times or the Atlantic or something like that. My brain files him next to Ben Shapiro

> I had absolutely no idea who he is/was

Me too! I follow politics, elections, and world affairs very closely, but I am embarrassed to admit - I had no idea who he was. Although I had heard about 'Turning Point USA'.

My wife had no idea who he was when I said his name… but when she saw a photo, she remembered him from videos which appeared on her Facebook feed in which he argues about abortion and transgender issues. She is Facebook friends with a lot of right-wing Americans, she doesn’t share their politics, but they connected due to a shared interest in Farmville