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Apple is generally anti market hype. It is a smart PR move to avoid mentioning AI after the Apple Intelligence fiasco, their researchers leaving, and the bubble sentiment at the moment.

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It's not a smart move to avoid integrating the most important capability advance in computing in the past decade - LLMs. They do support small cases, like summarizing text. But there's scope to do more.

You are missing the point. Why was Apple Intelligence a fiasco? Because they failed to understand what users like GP wanted.

It failed to deliver on its promises, investors sued them from overstating AI capabilities.

IMO, it was the researcher team's fault, good riddance.

no, I placed this squarely on apple‘s shoulders. There are real use cases for new AI tools that are actually useful. Use cases that Apple is already invested into — Siri, text to speech & vice versa, etc. many of these have open source models that they could very easily be integrating into their product, even if they didn’t have a partnership with the premier AI research lab.

Instead, we got, what? An automated memeoji maker? Holy hell they dropped the ball on this.

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