From The Truth by Terry Pratchett, on a similar dilemma between pursuing the (journalistic) public-good versus satisfying the immediate desire of the average public:
> "Are you saying people aren't interested in the truth?"
> "Listen, what's true to a lot of people is that they need the money for the rent by the end of the week [...] This is a report of the annual meeting of the Ankh-Morpork Caged Birds Society [...] They've got no say in who runs the city but they can damn well see to it that cockatoos aren't lumped in with parrots. It's not their fault. It's just how things are."
> [...] "It's important! Someone has to care about the... the big truth. [...] if they don't care about anything much beyond things that go squawk in cages then one day there'll be someone in charge of this place who'll make them choke on their own budgies. You want that to happen?"
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Our civilization is filled with uncountable things that were once "nerd fantasies" that the average person doesn't even remotely care about... Until it all goes tragically wrong.