When Wal-Mart used it as their logo, was that an attempt to market toward white people specifically?
When a Japanese guy drew the first widely-used set of emoji, do you think he was doing so under the auspices of white supremacy (so strongly that he didn't even notice the “yellow = Asian” racist stereotype he was obviously participating in)?
Nobody is saying that yellow emoji are white supremacist propaganda.
The point is that white people (and yes East Asians too) are more readily able to identify with a yellow smiley face than black or other dark skinned people are. And when dark skinned people choose to use skin tone emoji for themselves it is just a bit kind of weird (just weird; not racist, not white supremacist) for white people to carry on using the yellow version.
And then it’s especially weird to continue to insist that it’s racially neutral in the face of the evidence that it really isn’t.
A citation is needed for this extraordinary claim.
> The yellow emoji is not perceived as neutral by either Black or White readers. On average, both groups perceive it as more likely to index a White identity, and we find this effect to be stronger among White readers.
I think you're onto something.
Instead, someone somewhere made the call that giving up the universality of cartoon yellow emoji was worth “making some people ‘feel more represented’”, even despite the numerous other tradeoffs and nth-order effects (no reddish Native American tone, added social complexity for biracial users (“am I ‘black enough’ to use the darkest one, in a given arbitrary social context?”), and so on), which people conveniently ignore.
If there was only one colour available, and everyone knew there was only one option, would that lead people to think it was more neutral? Or, if the study(s) were post-variance introduction, people came to think the supposedly-neutral colour is 'actually' white.
Did the introduction of variations also introduce the idea of non-neutrality?
And really, when you're talking about perceived racial overtones of emojis, "in their perception" is what matters, isn't it? There's no objective, 2+2=4 truth that we can point to in this particular argument, as there is in some arguments, because it's all about what subtext different people are reading into things. The objective truth is that those pixels are a certain color; the perception of them is subjective, varying from person to person.
And while some people prefer to use emojis that reflect their skin tone (whether it's lighter or darker), others prefer to use the yellow emojis instead of the ones that would better reflect their skin tone. The fact that they chose that color when they had other options available suggests strongly that they are trying to communicate a "skin tone doesn't matter in the context of this communication" message.
You are arguing that the yellow color isn't inherently neutral, but I claim that you are making the perfect the enemy of the good. Even if the yellow color isn't inherently as neutral as it was intended to be, the fact that people are choosing it over colors that would more accurately reflect their skin tone means that it is neutral enough for the purpose.
When you put this much effort into saying "actually these things that don't literally resemble a white person's skin tone totally are intended to represent a white person's skin tone, because it's kinda vaguely similar; and for a long period of time you had people using the yellow to pretend to be inclusive but they really were just thinking of white people when they did it", it's hard to read that as anything other than "... and that's bad, and reflects a morally bad unconscious bias in favour of white people".
> The point is that white people (and yes East Asians too) are more readily able to identify with a yellow smiley face than black or other dark skinned people are.
1. Why?
2. Why does the use of a smiley face to convey an emotion (no matter what colour it's drawn) have anything whatsoever to do with "identifying with" the face? What does it even mean to "identify with" a drawing?
https://www.docomo.ne.jp/info/news_release/page/20060711.htm...