B2C was lost to them the minute Google Drive and iCloud Drive both got decent enough. Clearly with all their random acquisitions and stuff they were trying to become a #3 to MS and Google for corporate, but it's such a moat to penetrate, since they'd have to become at least a little better than at least one of them at most of the big productivity things (email, calendar, documents & drive, chat, meetings), or be a lot better at one specific thing, enough that businesses will have an appetite to keep paying for GOOG/MS's bundles and add-on additional cost to pay for Dropbox too. If I had to vote for a company least likely to succeed I'd pick Dropbox, and that's without any shade to the people running it. They're just in a terrible market position.