It’s one of the few “old internet” (1990s) sites around. It’s somehow managed to hold on to the culture it had from back then. IMO, snark is more and more relevant now that ChatGPT is polishing everybody’s writing into a milquetoast mush.

It has always had a snarky tone. I think for the target audience, they have more credibility, since it's obvious they are taking the side of the users/practitioners. It's why they "bite the hand that feeds I.T.".

El Reg does tech journalism that is better than most, but trusts you to both have a sense of humor and to be able to tell the difference between opinion and fact.

I would be very sad if their tone ever changed. Fortunately, that won't happen.

You're totally right, I should rewrite the story to make it more polished and pleasant to read.

“The proper relationship between a journalist and a politician should be akin to that between a dog and a lamp-post.”

In this case replace politician with the company they’re reporting on.

Perhaps their target audience is readers who don't take themselves too seriously. ;)

If you want to level up as a person, you should pay more attention to the substance than style.

Otherwise it's hard to take you seriously.

Here is a lightly less snarky rewrite: https://copilot.microsoft.com/shares/M6Zv39MQSBqXSp3oLYvmb