Paul, I agree that this is the definition of Google at 6 months, or any startup for that matter. This was an attempt at snarky humor.
My larger point is that advertising is one model for new startups...but not the only model. Advertising is effective when you have a large, targeted audience, with a willingness to buy/explore ads. Some audiences are too small, or so diverse and random that ads will not work.
There are other revenue models that will work.
Don