One example that always annoys me is that the website listing all of Proton's apps isn't at an address you'd expect, like apps.proton.me. It's at protonapps.com. Just... why? Why would you train your users to download apps from domains other than your primary one?
It also annoys me when people see this happening and point out how the person who fell for the attack missed some obvious detail they would have noticed. That's completely irrelevant, because everyone is stupid sometimes. Everyone can be stressed out and make bad decisions. It's always a good idea to make it harder to make bad decisions.