Google Glass and the Future of Technology
pogue.blogs.nytimes.com
pogue.blogs.nytimes.com
I think the early release and slow building up is how Google does new products. Most of the technology in their existing products we've seen slowly develop over time and this is one of their first entrances to a new market.
http://www.amazon.com/The-Lean-Startup-Entrepreneurs-ebook/d...
Like someone else has brought up already, the existing applications we've seen of Glass are all fairly obvious from years of sci-fi.
The real magic sauce is execution.
More than that, the number of people who can pull off Glass in this world, other than Google, is close to zero. Nobody has the combination of hardware expertise, UX expertise (questionable in this respect, perhaps), and sheer big-data chops.
> "Someone like Apple could probably do it if they really wanted to take on Google in this market."
I don't think so. In fact I think Google is already outrunning Apple in many ways. Look at Google Now that ships with the latest Android, predictive tasking where your phone realizes what you want without you having to go get it.
While Apple is running around with the voice-recognition toy known as Siri. Heck, I'm a loyal iOS user and I never use Siri. It's a gimmick to demo to your friends, it's not smart or wide enough for any real practical use.
See also the looming, gigantic failure of iOS6 maps - a horrifically broken data set and search tech wrapped in excellent UX.
Or, if you're an iOS dev, take a look at iCloud, whose API is still horrifically broken a year after launch and notoriously difficult to work with.
I think Apple has more than amply proven that, when it comes to big data, machine learning, and AI, they have nothing on Google.
Fun anecdote: I was standing in Manhattan today and typed in "24 Orchard" (expecting to call up the address at 24 Orchard St) on iOS6 Maps. It took me to another state. This is asinine behavior I've never experienced with Google on any platform.
IMO the only company that stands a real chance at tackling Glass is Facebook. They're the only ones with the proven big data expertise, but they are also dramatically lacking in building devices and associated software.
This happens to me very regularly on Google Maps. I'll enter an address like "45 Tree Lane" and at worst it will take me to another state, and at best it will ask "did you mean 45 Tree Lane in California, or 45 Tree Lane in New York". I am located in California, you silly thing. Why would I need 45 Tree Lane, New York?
Why isn't the same true of touch screens?
Like the years of Star Trek:TNG and the IPad? ;)
All the rest I totally agree with.
I would argue that Microsoft is a worthy competitor. They have an excellent Research department and have hardware experience (more so than facebook). They do have the big data chops - enough to put up a search engine, and they have a cloud infrastructure to go with it.
And also there's Amazon maybe going at it as the next gen reader or video viewer.
While not on consumer hardware front, Google also develops (but not builds) its own quite customized servers. Facebook also does so, BTW, and in a nicer way (see opencompute.org).
They don't really give a shit whether they make the glasses or someone else does. So long as you allow open and unrestricted access to the internet Google makes money.
Google wants to make internet access ubiquitous and in doing so make everything else a commodity.
My thought on this is that we'll eventually turn to the next best (but scary) way to interact with computers: implants. I wrote about it in a blog I have just for "brain dumping" of stories I want to eventually write, but perhaps it's relevant here: http://writersdrano.wordpress.com/2012/01/15/the-first-step-...
That's the first thing that comes to mind when I see those glasses. I'm all for tech gadgets, but people need to disconnect now and then.
There will be people that won't want to leave that augmented reality.
What happens to a generation of people that no longer have Google at their fingers or in this case an immediate connection to the internet. I was imagining someone gardening, growing their own food. They are walking by their garden and Google Glass reminds them to water the garden, so they do. A couple of days later they're walking by and it flashes a reminder to go harvest some of the green beans they planted. Looking through Glass, it picks out which green beans are ready to eat. What happens when this technology is gone? Has the individual really been educated on what it meant to garden? Would they be able to garden without the device?
Where is the mystery and risk that comes with life sans augment? Life doesn't just occur in the cases of success, it occurs in the moments of failure too. The fruit that wasn't ripe enough or was too ripe. The experience of a fried green tomato. Disconnecting allows for things that don't happen when you're constantly on interrupt. The ability to think; the ability to be creative; to have unique ideas.
It's bad enough when you're talking to someone and they're pulling their phone out of their pocket every minute to scroll through something, but now, they won't even have to do that, it will already be on their face.
I speculate that you would still require a touch screen to do most of your tasks, such as writing instant messages, checking when the trains go or just for browsing the web.
Writing instant messages? I already find the voice transcription on Jellybean to be faster and easier than a touchpad. Checking when the trains go? Ideally, Glass tells you before you even need it (a la Google Now), but that can also be a voice query. Browsing the web? I don't think that's the intended use case, but touchpad + detecting head position / movement for navigation should make this pretty easy.
I won't code on Glass, but I look forward to never fumbling to get my phone out of my pocket, turning it on, and launching the camera app. That and simple information retrieval queries "Glass, define 'dionysian'"; "Glass, when will Jenny's flight get in?"; "Glass, what's the surface area of the Sun?" will by themselves make glass worthwhile for me.
While considering the comments from fashion week, the potential is greater for multiple industries vs the historical desktop/pocket utility to develop on top of, moreover, the advantage can support beyond just hackers who can leverage opensource/SDK/APIs. I think the utility alluded to has game changing potential if big g plays the edge instead of the core competency.
This isn't the only disruptive horse running, though...
You can be sure i'll be there, interacting with my computer through a head mounted instrument in public, in my car, at the restaurant, in the club, in the bathroom, everywhere, much to the chagrin and dismay of onlookers.
I'll also be using my smartphone to interface with it in case I need to configure something.
Will be interesting to see at what point you decide it just isn't worth it.
Pioneers using this sort of things will no doubt run into issues. But if they become mass market products, the vast majority of people will simply get used to them unless they have special circumstances.