There is a lot of discussion of the brand being hurt, but I will say that personally I just don't want a new car period and Tesla specifically in large part because of privacy concerns. My understanding it that Tesla is one of the worst offenders in a group of massively offensive (to privacy) options. Are there actually privacy preserving options left in the market at all and in the EV market specifically? If Tesla promised, and delivered, privacy (actually didn't track) it would go a long way to rehabilitating them as a brand in my eyes. It probably wouldn't be enough, but I would at least look at them again.