An Educated Consumer is Your Best Customer

Given all of the conversations about breaking bad news to your customers, I thought this was a great example of an effective way of doing so.

It's written in plain language. It explains the various options that were available and which option the company chose. It's written in a conversational tone and not simply a list of bullet points.

The consumer that buys a dream is your best customer, that's why dreams are the all time best selling products in history