Instead of having a speed limit sign after each and every intersection, they're placed periodically. If you enter a road and there's no sign, that's the speed limit. If there's a different speed limit than the default, and you cross through an intersection and there's not another sign after it, that means the speed limit reverted to the default.
It can be a bit confusing (MN has 35 in city roads, WI 25) but also handy (wide open plains states often have much much higher freeway speeds).