They were definitely a major player for a long time prior to smartphones becoming the number one GPS solution (for most cars). Garmin, TomTom, Magellan, etc
I remember their in car navigation being huge in the 2000s in the US, maybe 2005 or so was their peak, before that they were very expensive. Probably a lot of people know the brand just for that.
Might be US-specific thing then, or at least they were not very present in the Central/Eastern Europe