Rails is good for simple APIs (especially adding an API to an existing HTML site).
However, if you want to do more than that, elegantly - it isn't great yet. You quickly end up with some fairly messy serialization hacks and confusion between what should sit in the controller and the model.
The active_model_serializers gem is a really good start, but there is a way to go to get to the level of convention the rest of Rails provides.
Soon it will be great I have no doubt and the convention/stability of Rails will lead a lot of businesses to start using it.