ooooh, so that's what https://www.bellingcat.com/ is called this way!
It seems this cat is self-belling.
Even when something is known by "everyone", there's still going to be someone who doesn't know it yet.
I never heard about this fable before, either...
It also has a low tolerance of what it perceives as reddit- style in-group signaling via repetition of a common meme (xkcd, in this case). Again noise vs signal but also suspicion of karma farming.
In this case it's about a not-mainstream publication with a non-obvious reference as a name. (also fwiw, I'd bet the knowledge of the term for non-native speakers is even more obscure). So I would interpret the downvotes as "misuse of expression" but I can only guess ;)