What Really Caused the Sriracha Shortage? (2024)
fortune.com
fortune.com
Except for the court ruling of 13 million in favor of Underwood Ranch, the article isn’t very clear in the amount by which the 2 companies disagreed so difficult to say if it was purely a clash of the 2 owner’s personalities or some other fundamental change in market that brought this sudden schism.
The funny thing about it is that you build up a tolerance to how hot it is. So the first time you try it, a few drops feel like your face is burning off. By the end of the semester, we were pouring full packets on each slice of pizza.
I just looked and I can't find the (ketchup sized) packets online. So I don't have anything to recognize the brand from. If anyone knows, please share! They are at least as addictive as Sriracha IMHO, should there ever be another shortage.
I think the lesson there is that subjective / comparative judgments are, well, always and irremediably subjective. It's never possible to impose an alternative frame of reference and get to a "true" answer. That's frustrating for those of us who prefer to live in the objective realm - but it's maybe comforting to recognize that these matters are objectively subjective!
Source: all of human history.
This article appears in the February/March 2024 issue of Fortune with the headline “Hot Mess.”