I didn’t feel that he was framing it as _revolutionary_ it felt more evolutionary.
Simon, for every person miffed about your writing, there is another person like me today who said “ok, I guess I should sign up for Simon’s newsletter.” Keep it up.
It’s easy to be a hater on da internet.
42lux, if you have better articles on AI progress do please link them so we can all benefit.
I wanna know when my research goblin can run on my box with 2x 3090s.
I called out the terrible scatter plot of the latitude/longitude points because it helped show that this thing has its own flaws.
I know so many people who are convinced that ChatGPT's search feature is entirely useless. This post is mainly for them.
Those are the kinds of things I look out for and try to write about.
I skipped half the article to get to the point, went back and re-read and didn't miss much.
This is fine. He is his own person and can write about whatever he wants and work with whoever he wants, but the days when I'd eagerly read his blog to get a finger of the pulse of all of the main developments in the main labs/models has passed, as he seems to only really cover OpenAI these days, and major events from non-OpenAI labs/models don't seem to even get a mention even if they're huge (e.g. nano banana).
That's fine. It's his blog. He can do what he wants. But to me personally he feels like an OpenAI mouthpiece now. But that's just my opinion.
> he feels like an OpenAI mouthpiece now
That seems a little harsh. But, I felt the same about older blogs I used to read such as CodingHorror. They just aren’t for me anymore after diverging into other topics.
I really liked this article and the coining of the term “Research Goblin”. That is how I use it too sometimes. Which is also how I used to use Google.
My most recent posts:
- https://simonwillison.net/2025/Sep/7/ai-mode/ - Google/Gemini
- https://simonwillison.net/2025/Sep/6/research-goblin/ - OpenAI/GPT-5
- https://simonwillison.net/2025/Sep/6/kimi-k2-instruct-0905/ - Moonshot/Kimi/Groq
- https://simonwillison.net/2025/Sep/6/anthropic-settlement/ - Anthropic (legal settlement)
- https://simonwillison.net/2025/Sep/4/embedding-gemma/ - Google/Gemma
So far in 2025: 106 posts tagged OpenAI, 78 tagged Claude, 58 tagged Gemini, 55 tagged ai-in-china (which includes DeepSeek and Qwen and suchlike.)
I think I'm balancing the vendors pretty well, personally. I'm particularly proud of my coverage of significant model releases - this tag has 140 posts now! https://simonwillison.net/tags/llm-release/
OpenAI did get a lot of attention from me over the last six weeks thanks to the combination of gpt-oss and GPT-5.
I do regret not having written about Nano Banana yet, I've been trying to find a good angle on it that hasn't already been covered to death.
You are. Pretty much my main source these days to get a filtered down, generalist/pragmatic view on use of LLMs in software dev. I'm stumped as to what the person above you is talking about.
OT: maybe I missed this but is the Substack new and any reason (besides visibility) you're launching newsletters there vs. on your wonderful site? :)
I wrote about how it works here: https://simonwillison.net/2023/Apr/4/substack-observable/
https://news.ycombinator.com/submitted?id=simonw
Or take a look at his website:
At least you admit it's your opinion. Maybe that's your bias showing?