>Prices skyrocketed for all cars after COVID
Along with everything else, because of inflation.
Ex: New Chevy Trax is within $1k of a 2011 Ford Focus MSRP, and considerably lower than something like a 2011 Ford Fusion sedan MSRP inflation adjusted.
Americans do not buy econo-models. Chevy Spark, Nissan Versa, Mitsubishi Mirage, list goes on. Almost all of them had bad sales numbers, and most are now gone from the market because of that.
I am of the opposite opinion, and think that the latest wave of cheap compact crossovers is by far the best entry level offering from US companies in years. Heck, even Buick is doing well with the Envista. I'm definitely target market (drive a sub 100hp asian compact no longer offered in US markets), and honestly think the new 3cyl Trax is actually an appealing cheap little vehicle, which I never would have considered before from a US manufacturer.